4 Steps for Launching a Post-Pandemic Business

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Some of the world’s most successful companies were born out of an economic downturn. Launching a business in the post-pandemic era might not be easy, but the market is ready for new innovations and solutions, and entrepreneurs everywhere are eager to get their ideas out there. A strong launch strategy is essential for ensuring your success as you get your business underway. You’ll be up against some strong competition! Here are some tips from Turnbow Law Firm to help you navigate the launch of your business and build a successful company during this challenging time.

Register Your Business Name

Assuming you’ve already done market research and chosen a business idea, your next step is to tackle your legal obligations. Registering your business will lend credibility to your company, shield your personal assets, and provide valuable tax benefits. If you’re not yet sure how you want to structure your business, register your business name for now. The easiest way to do this is to file a DBA (doing business as) registration to indicate that you’re operating a business under a name other than your own. A DBA will enable you to market your services without using your given name.

Feeling overwhelmed? Don’t hesitate to ask for help if you’re struggling with the legal steps involved in launching your business. Look for a law firm specializing in business law for assistance with everything from entity formation to employment law.

Focus on Branding

In the wake of the pandemic, new businesses need to show consumers that they’re trustworthy and authentic. Building a strong brand identity will draw in consumers who are tired of dealing with big, impersonal brands that don’t seem to care about the individual customer. Create a brand identity that is both consistent and engaging across all online and offline communication channels. This means maintaining the same brand voice and persona through your marketing avenues, emails, social media posts, website content, and anything else your business produces for the public. Once you have identified your brand identity, the next step will be to trademark it, with which Turnbow Law Firm can help!

Round Out Your Online Presence

When it comes to building an online presence, good branding is only one piece of the puzzle. Post-pandemic consumers expect everything to be available online. If they can’t find information about your business, read reviews, or purchase your products online, you’re going to lose a lot of customers to competitors with a better online presence. As Hubspot explains, an online presence helps consumers find your business before they know you exist—and learn about your reputation before making their first purchase.

There are a number of effective ways to build your online presence:

  • Launch with an engaging and user-friendly website.
  • Establish a well-planned social media strategy.
  • Produce different types of content, including video, photo, and graphic design media.
  • Use paid digital advertising to meet customers where they are.
  • Employ SEO strategies to rank your website higher in search engine results.

Double Down on Personalization

In a time when people are being starved of human connection, personalization has become more important than ever. Personalization involves tailoring services, shopping experiences, customer support communications, and marketing materials to specific individuals. It’s all about using real consumer data to align whatever you’re trying to sell with the particular needs, wants, and behaviors of each individual in your consumer base.

SuperOffice stresses the importance of using your customer relationship management (CRM) data to personalize your business to each customer. Use data to send personalized marketing emails based on past shopping behavior. Leverage marketing data to personalize sales follow-ups with leads. Solve customer complaints quickly with context-based support. While you can automate many of these personalization processes, make sure your communications sound human and genuine.

If you’ve been waiting for the pandemic to end before launching your business, now is a great time to move forward with your plans. Come up with an idea, register your business, then work on establishing an effective online presence for your brand. Put your customers first and your business is bound to succeed!

Looking for legal help? Turnbow Law Firm can help you choose the right legal business entity, file trademarks, and patents, navigate business tax law, and more! Call today. 619-663-8369.


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